Scott Silversten began his role as University of Nebraska–Lincoln’s chief communication and marketing officer on August 31, 2026.

In his role, Silversten leads the Office of University Communication and Marketing and serves on the chancellor’s Executive Leadership Team. He oversees integrated communication and marketing efforts, including brand strategy, media relations, executive communications, creative services, digital communications, issues management and marketing initiatives that support university priorities.

Silversten brings extensive higher education communications and marketing leadership experience, having served as associate vice president for communications and marketing at Florida Atlantic University since 2012. In that role, he led universitywide initiatives focused on strengthening institutional reputation, expanding brand awareness and supporting strategic priorities through integrated communication and marketing.

Silversten co-led Florida Atlantic’s visual brand refresh, developed new brand positioning and strategic messaging as part of FAU’s marketing and advertising campaigns, and reorganized communications, marketing, creative services, media relations and trademark licensing functions into a unified Office of University Communications. He also directed the university’s strategic communications response during the COVID-19 pandemic.

In addition to communications leadership responsibilities, Silversten managed a $9 million division budget and led a team of professionals working in marketing, creative services, video production and web development. He served as a communications adviser to senior leadership and participated in university-wide initiatives and committees related to strategic planning, enrollment, student success, and other institutional priorities.

Before joining Florida Atlantic, Silversten served as director of communications and marketing at SUNY Cobleskill. In the role, he led institutional branding, marketing, public relations and website initiatives. He also held a communications leadership position at Manhattan College (now Manhattan University) and began his career as a sports journalist, primarily covering college athletics, at ESPN SportsTicker.

Silversten earned a bachelor’s degree in political science from Syracuse University, a master’s degree in publishing from New York University and a certificate in radio and television broadcasting from the Connecticut School of Broadcasting.